(andrew)
branding creative digital
TESTIMONIAL
Now and again you come across someone who has a huge impact on your business. Andrew is that someone. Since Ibis Al Barsha started using Andrew we are now receiving a great level of creativity, a fast turn around and someone we can really work with who has become part of our team. Use him!
IBIS - Judy Holland
Director of Business Development
Ibis - Novotel Al Barsha, Dubai
What makes Andrew different?
Andrew is known for the creativity and freshness he brings into even the most miniscule requirement and even more for the levels of personalised service and attention he provides to each client. He has worked with prestigious corporate and consumer clients, including Formula1, Mazda, Fiat, Calvin Klein and Hewlett Packard to name a few, producing intelligent solutions and engaging designs.
His approach is simple. He wants your business to be successful and so he works with you as a creative partner to produce aesthetic, yet usable design to inspire your target audience.
What is the most enjoyable aspect of design/branding process?
Creating a new brand or for that matter a piece of collateral, is like shaping the personality of the company (client) and knowing alittle bit of you has gone into that. Also being able to see your work in the public domain...
What sets you apart from other agencies?
Attention to detail, and having the clients have direct contact with me (the designer) Im able to discuss ideas direct from the first meeting, and have a first hand discussion with the client to understand what they require to solve their communications.
Importance of branding/design for a company?
Clear and direct communications. Not being over designed for the sake of over designing (the ego of a designer can get in the way of what a paying client needs)
A project you’ve worked on that stands out/memorable
Id have to say F1, as its the most high profile work I did, so walking around Bahrain on the run up to the GP, seeing people interacting with the collateral Id produced. Through to seeing peoples smile holding the F1 ticket on the day of the race... Also working with small companies like City Palace, who had no real identity. But after creating just a simple logo and a great business card, the Sales team feel that they can go out and meet clients with pride and a rejuvenation in the company can begin...
How should one quantify the effectiveness of their branding campaign?
All branding campaigns should be seen as long term goals, and even then, those goals will keep changing. The brand needs to be aware of changes within their target audiences and perceptions that they have, and how inernat and external forces can change your brand overnight.
What should a good branding/ design achieve for a company?
A clear and concise message, and to be able to engage the audience in a two way communication.