Now and again you come across someone who has a huge impact on your business. Andrew is that someone. Since Ibis Al Barsha started using Andrew we are now receiving a great level of creativity, a fast turn around and someone we can really work with who has become part of our team. Use him!
IBIS - Judy Holland
Director of Business Development
Ibis - Novotel Al Barsha, Dubai
The strategy was to create a clear identification between CBI (Confederation of British Industry) conferences according to their corresponding market sectors.
For over 2 years, a visual language was introduced which distinguished each market sector. This imagery was used as Environmental directional signage within exhibition halls and also included all marketing collateral, micro-sites, conference programs and invitations.