Andrew was an integral part of the delivery of this project. He created an excellent logo and applied it across a huge volume of work. He was a safe pair of hands in the midst of a massive project. We really respect and have benefited from having Andrew become part of the team for this project.
Mindspring - Can Bodur
Venue Manager
Etisalat Super Cup is the UFL’s (UAE Football League) opening match of the season for 2009. Al Ahli, the reigning Etisalat Pro League Champions, and Al Ain, winners of the President's Cup, competed to open the season in front of 25,000 football fans.
A brand identity was first created and a logo was produced to reflect the 2 winning teams coming together. Also used were the colours of the UAE flag to note a sense of national pride – adding a silhouette of a trophy to signify competitiveness and victory.
Other event, branding, and marketing collateral also produced includes the VIP and regular tickets, print adverts for newspapers and magazines before and after the match, press conference and sponsors backdrop boards, environmental branding of VIP entrance, seating tiers throughout the stadium, on-pitch signage, and stationery kits, among others.
With very tight deadlines, Andrew took on the project from conception to delivery in notably just 20 days.