(andrew)

branding creative digital

TESTIMONIAL

Andrew was an integral part of the delivery of this project. He created an excellent logo and applied it across a huge volume of work. He was a safe pair of hands in the midst of a massive project. We really respect and have benefited from having Andrew become part of the team for this project.

Mindspring - Can Bodur
Venue Manager

  • ETISALAT SUPER CUP
  • ETISALAT SUPER CUP
  • ETISALAT SUPER CUP
  • ETISALAT SUPER CUP
  • ETISALAT SUPER CUP
  • ETISALAT SUPER CUP
  • ETISALAT SUPER CUP

The brief

Etisalat Super Cup is the UFL’s (UAE Football League) opening match of the season for 2009. Al Ahli, the reigning Etisalat Pro League Champions, and Al Ain, winners of the President's Cup, competed to open the season in front of 25,000 football fans.

Approach

A brand identity was first created that would establish the strength and communicate the educational viewpoint of the JBS brand. An iconic imagery of an Oak Tree was used to symbolize JBS values: International, pioneering, authority, prosperity and strength, and the execution of the silhouette in Arabic calligraphy emphasizes the Arabic integration of the teaching methods and its pride in its Cultural Heritage. Other collateral are designed are stationary, advertising, educational prospectus and all other supporting collateral.

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