(andrew)

branding creative digital

TESTIMONIAL

We have worked with Andrew to launch several new educational projects. He has an innate ability to crystallise our thoughts and ideas into exciting proposals and I feel he really understands our complex needs. Despite tight deadlines his work has been of the highest quality. I am also appreciative of the understanding he has developed with the key staff in our organisation and the very productive working relationships that have resulted. He also brings considerable experience to each of our collaborations and we benefit greatly from his “fresh pair of eyes” and diplomatic “honesty”. I would recommend Andrew without reservation!

Taaleem - Clive Pierrepont
Director of Communications

  • Formula 1 – Yas Marina Circuit 2010
  • Formula 1 – Yas Marina Circuit 2010
  • Formula 1 – Yas Marina Circuit 2010
  • Formula 1 – Yas Marina Circuit 2010
  • Formula 1 – Yas Marina Circuit 2010
  • Formula 1 – Yas Marina Circuit 2010
  • Formula 1 – Yas Marina Circuit 2010

The brief

To build a greater brand presence within the circuit and a successful way-finding system for the second Formula 1 Grand Prix at Yas Marina Circuit. With a 3 month deadline, the brief included over 4,500 pieces of collateral to be designed, produced and installed.

Approach

Andrew worked directly with Abu Dhabi Motorsports Management team to deliver a fast and effective approach to this high profile event. There are 2 parts to this project. First was to create an effective way finding system that would start channelling spectators in from motorways and bus pickup points to parking sectors and finally to seats at various stands throughout the circuit. Second part of the project involved the creation of signage that would create a sense of excitement at various public spaces surrounding the track such as the Oasis Areas, Park & Ride and Gate Access Areas, etc.

After this success, Andrew is now contracted to support the Yas Marina Circuit and all its major Formula 1 Grand Prix events and other year-round events including FIA GT, V8 Supercars, Drift weekend and the Drag Racing Festival.

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