Dubai Stars is an innovative sports and leisure complex, designed to promote a healthy and active lifestyle within the local community. Its sports and fitness programmes are affordable, accessible and inclusive, providing a safe and secure environment for local residents to practice sports.
With the company’s vision to create a world-class sports company with the potential to breed talent into first-class teams, it wanted to develop a brand that appealed to global sports markets.
Project deliverables:
- Logo design
- Brand guidelines
- Physical space branding
- Animation and video
- Staff uniform design
- Vehicle branding
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