Dubai Stars Sportsplex

Sector: Sports

Headquarters: Dubai, UAE

Dubai Stars is an innovative sports and leisure complex, designed to promote a healthy and active lifestyle within the local community. Its sports and fitness programmes are affordable, accessible and inclusive, providing a safe and secure environment for local residents to practice sports.

With the company’s vision to create a world-class sports company with the potential to breed talent into first-class teams, it wanted to develop a brand that appealed to global sports markets.

Project deliverables:

  • Logo design
  • Brand guidelines
  • Physical space branding
  • Animation and video
  • Staff uniform design
  • Vehicle branding
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Next project: Emirates Insurance

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