Sector: Airline & Logistics
Headquarters: Dubai, UAE
At a strategic level, we reviewed the equity of the Emirates SkyCargo brand within the context of how it could both leverage and find uniqueness within the Emirates Group portfolio. Part of the insight was identifying how traditional B2B approaches to communications can be enhanced by focusing on compelling audience engagement approaches taken in brand-led B2C communications. In recognising this, we found opportunities for Emirates SkyCargo to draw on cues from the Emirates parent brand.
The outcome was the delivery of new brand assets including the development of brand illustration and motion graphics guidelines and updating the existing guidelines to come inline with the changes made.
Engagement with EKSC has lasted over 8years with various different projects activated.
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