Yas Marina Circuit

Sector: Motorsports

Headquarters: Abu Dhabi, UAE

Based in Abu Dhabi, UAE, the Yas Marina Circuit is home to the Formula 1 Etihad Airways Abu Dhabi Grand Prix. An iconic destination for local residents and international tourists alike, the circuit boasts a calendar of over 400 annual events, including sports, health and fitness, and major corporate conferences.

Yas Marina Circuit wanted to create a consistent brand image and highlight the new events season at the circuit in Abu Dhabi. Andrew was tasked with the design and development of various projects, including print, digital and events over the course ofa three-year retainer.

Project deliverables:

  • Signage and wayfinding across physical premises
  • 3,500+ artworks
  • Corporate brochures
  • Sales kits
  • Digital marketing & EDMs
YAS Marina and F1
YAS Marina and F1
YAS Marina and F1
YAS Marina and F1
YAS Marina and F1
YAS Marina and F1

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